Photo: ASSOCIATED PRESS
‘The streaming service expands its ad-supported tier to Europe and Canada, reaching a wider audience.’
Disney CEO Bob Iger has announced that the company’s streaming service, Disney+, will experience a price hike, as reported by Engadget. The ad-free premium tier of Disney+ will be raised to $13.99 starting from October 12. This marks the second $3 price increase in the past year, with the current subscription price set at $10.99 since December. Additionally, Hulu’s ad-free plan will also see a $3 bump, raising its standalone subscription price to $17.99 per month.
However, Disney is providing some relief for customers through bundled services. A new Duo Premium subscription will be introduced, offering both ad-free tiers of Disney+ and Hulu for $19.99. Furthermore, Disney plans to expand its $8 ad-supported tier, which was launched in the US last year, to Europe and Canada starting in November.
Iger also addressed the issue of account sharing and stated that Disney will be taking measures against it in the future. The company is actively exploring options to address account sharing and ensure that paying subscribers can share their accounts with friends and family. The implementation of these new policies is expected to begin in 2024.