Photo:
‘Exciting News: Three new Macs to start shipping on November 7!’
Apple’s “Scary Fast” event has concluded, and the company has unveiled three new Mac computers. The event introduced refreshed versions of the 14- and 16-inch MacBook Pro and an updated 24-inch iMac. While these devices mainly offer spec improvements, they all feature Apple’s new 3nm M3 chips, which the company claims deliver significantly increased CPU and GPU performance compared to previous Apple silicon.
The new 14-inch MacBook Pro is available for pre-order and will begin shipping next week. It comes with a base M3 chip, and higher-power M3 Pro and M3 Max models are also available, with the latter shipping later this month.
The biggest upgrades to the 14- and 16-inch MacBook Pros are on the inside. Apple has introduced three new M3 chips for these notebooks: the standard M3, the M3 Pro, and the M3 Max. The 14-inch Pro can be configured with any of these chips, with prices starting at $1,599 for the base M3 configuration and going up to $6,899 for the fully specced-out M3 Max model. The new MacBook Pros are available for pre-order on Apple’s online store, with shipping dates varying depending on the model.
The 16-inch MacBook Pro, which looks and feels similar to its predecessor, promises improved performance with its new M3 Pro and M3 Max chips. It starts at $2,499 for an M3 Pro configuration and goes up to $7,199 for the top-tier M3 Max model. The 16-inch Pro can also be pre-ordered on Apple’s online store, with shipping dates starting next week.
The new 24-inch iMac, powered by Apple’s M3 chipset, is aimed at a more casual audience. It offers improvements in speed compared to the previous M1-powered iMac. The iMac is available for pre-order now and will begin shipping next week.
Overall, Apple’s new M3 chips feature ray tracing and substantial speed improvements over the M1. The company is positioning the M3 systems for different purposes, with M3 systems targeted towards students and aspiring editors, M3 Pro systems aimed at coders and creative types, and M3 Max systems designed for 3D artists, video editors, and users with more demanding workflows.
While the new MacBook Pros and iMac offer impressive performance upgrades, other aspects of the devices remain largely unchanged. The design, display, sound system, and port selection are similar to their previous iterations. This means that owners of the 10-month-old MacBook Pro may not feel the need to upgrade immediately.
In summary, Apple’s “Scary Fast” event introduced new Mac computers powered by the company’s M3 chips. These devices offer significant performance improvements and are available for pre-order now. The MacBook Pro models start shipping next week, while the iMac will ship starting next week as well.